• Leading the US Brand Team to establish and execute a regional brand strategy to drive brand growth across the region.
• Identifying critical business issues and opportunities for future growth in the region.
• Collaborating effectively with cross functional global and regional team and stakeholders.
• Provide input into long term Franchise Strategy development to Global Brand Management

• HCP and Patient strategy, messaging, and tactical implementation leadership for Voxzogo; executing in collaboration with other members of the marketing and cross functional team
• Ability to identify unique insights that will inform develop of specific actions which can enable market penetration
• Strong analytical skills with the ability to identify the key KPIs in a rare disease market, coupled with the agility to adjust plans/tactics based on performance of KPIs
• Leadership of strategic and tactical planning for HCP and patient marketing and programs
• Develop specific plans for the US market to deliver on growth goals
• Collaboration with (and indirect leadership of) cross-functional brand team members including sales, field based clinical support, HUB, market access, compliance, and medical, including franchise oversight as well as preparation and execution of monthly brand team meetings
• Frequent cross-functional collaboration with multiple internal groups (e.g., compliance, sales, field based clinical support, market access, medical, commercial learning and development, marketing operations, patient advocacy, etc.), to set vision and execution plan for branded promotions as well as disease state education
• Presentation of key activities and initiatives to Global Brand teams and Commercial executive management, as needed
• Leadership of brand management team (and cross-functional stakeholders), to prepare annual brand/business plan and associated budgets for Voxzogo
• Strategic leadership (and oversight of team member(s) responsible for operationalizing) of the Voxzogo and the achondroplasia digital landscapes, including HCP and patient-focused web and social properties

• Partner with Digital Community team for optimal planning and execution
• Strategy and implementation of additional digital assets for HCPs and patients (e.g., email campaigns, videos, adherence/discontinuation minimization programs and campaigns)
• Oversight of team’s coordination with advertising agencies and internal graphic designers on the development, execution, and maintenance of achondroplasia branded and unbranded materials
• Commercial’s brand reviewer and approver on the BioMarin Promotional Review Board (PRB) for all Voxzogo and achondroplasia materials
• Active member of the Global Voxzogo Brand Team representing North America priorities and insights, including attendance at ongoing global team meetings and annual brand/business planning events
• Oversee Voxzogo marketing team to plan appropriate rollout and training of resources and materials during POA meetings for live and/or webex training, in collaboration with Commercial Learning and Development team
• Identify and plan insight collection initiatives to inform brand strategy (e.g., Advisory Boards and/or Market Research with HCPs and/or patients)

• Minimum 10-15 years of related experience in the biotech/pharmaceutical industry, preferably within Rare Disease.
• Orphan drug experience required.
• Experience with strategic and executional marketing required.
• Industry sales experience beneficial, but not required.
• Demonstrated ability to work in a team environment, including cross-functional influence without authority, is critical.
• Demonstrated people management experience strongly preferred.
• Strong facilitation and leadership skills required.
• Ability to interact with and positively influence all levels of business across multiple departments.
• Strong analytical skills, solid general business skills and a good understanding of the US pharmaceutical markets.
• Strong executive presence and ability to represent regional business performance, priorities, and needs to executive management.
• Excellent project management, attention to detail and executional experience a must-have.

Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned

Equal Opportunity Employer/Veterans/Disabled

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

In the U.S., the salary range for this position is $ 223,000 to $ 334,400 per year, which factors in various geographic regions. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A discretionary bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.