Senior Manager, Field Force Effectiveness
Location San Rafael, California Workstyle Hybrid ApplyWho We Are
BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.
Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.
Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we’ve produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.
About Commercial
Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.
Position Summary
The Senior Manager, Field Force Effectiveness is a key contributor within the Business Operations & Strategy organization, supporting the execution and continuous improvement of BioMarin’s core field planning capabilities. This role focuses on segmentation, targeting, account planning, and call plan execution to ensure clear, actionable direction for field teams.
The ideal candidate brings 5–7 years of experience in commercial operations, analytics, or field force effectiveness and is highly effective at translating data and strategy into practical field solutions. This role partners closely with Sales, Marketing, Medical, BI&A, and CRM teams to support consistent and scalable commercial execution.
Key Responsibilities
Targeting & Segmentation Execution
- Support the execution and ongoing refinement of customer and account segmentation frameworks using behavioral, structural, and market‑based criteria.
- Translate segmentation outputs into prioritized customer and account targets aligned with brand strategy and field capacity.
- Support Patient/HCP lead processes by ensuring insights are converted into actionable, prioritized guidance for field teams.
- Ensure segmentation, targeting, and lead processes work together to support consistent and effective field engagement.
Account Planning Support
- Support the deployment and maintenance of the Account Planning framework and tools.
- Develop and maintain templates and guidance for account‑level opportunity assessment, stakeholder mapping, and engagement planning.
- Partner with field leadership to support training, communications, and adoption of account planning processes.
- Ensure account plans align with segmentation and targeting priorities.
Call Plan Design & Execution
- Support annual and mid‑cycle call‑plan development across brands and regions.
- Translate targeting outputs into territory‑level call plans with clear frequency and workload expectations.
- Coordinate field communications, documentation, and updates related to call‑plan changes.
- Partner with Sales Leadership to ensure plans are practical and well understood by the field.
Territory Alignment & Optimization
- Support analyses related to territory structure, workload balance, and opportunity coverage.
- Assist in territory realignments associated with launches, expansions, or organizational changes.
- Ensure alignment between territory structures, targeting logic, and account‑based engagement approaches.
Cross‑Functional Collaboration
- Partner with Sales, Marketing, Medical, BI&A, CRM, and International Commercial teams to support field planning processes.
- Contribute to cross‑functional initiatives by providing insights, analysis, and executional support.
- Deliver clear communications and materials to field teams and leaders.
Vendor & Technology Management
- Support management of analytics and strategy vendors.
- Partner with CRM and Digital teams to support deployment of targeting, account planning, and call‑planning capabilities within CRM workflows.
Qualifications & Experience
Required
- 5–7 years of experience in field force effectiveness, commercial analytics, sales operations, or related roles within biotech/pharma.
- Bachelor’s degree in Business, Data Science, Economics, Public Health, or related field.
- Experience working with HCP and account level data.
- Proficiency with Excel and BI tools.
- Experience using CRM systems (Veeva, Salesforce).
- Strong communication and stakeholder management skills.
Preferred
- Master’s degree.
- Experience supporting global or multi region sales teams.
- Experience managing analytics vendors.
- Familiarity with rare‑disease commercial models.
Key Competencies
- Strong analytical and problem‑solving skills.
- Ability to translate complex insights into clear, actionable outputs.
- High integrity and attention to detail.
- Strong organizational and project management skills.
- Ability to work effectively in a matrixed environment.
Success Measures
- Strong adoption of targeting, account planning, and call‑planning outputs by field teams.
- Improved clarity and consistency in field direction.
- Effective execution of annual and mid‑cycle planning processes.
- Positive feedback from Sales and cross‑functional partners.
Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
For additional benefits information, visit: https://careers.biomarin.com/benefits.
- Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.