Marketing Director, U.S. VOXZOGO marketing
Location San Rafael, California Workstyle Hybrid ApplyWho We Are
BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.
Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.
Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we’ve produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.
About Commercial
Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.
Role Summary
The Marketing Director, U.S. VOXZOGO Marketing will play a pivotal leadership role in shaping and executing the launch strategy for VOXZOGO in hypochondroplasia (HCH), a rare genetic condition for which there is currently no approved treatment. VOXZOGO has the potential to become the first approved therapy for HCH.
Reporting to the U.S. VOXZOGO Marketing Lead, this individual will serve as a strategic driver and cross-functional integrator, ensuring the U.S. market is fully prepared for launch through deep collaboration, insight-driven planning, and operational excellence. The Director will lead go-to-market strategy development, partner closely with Global Marketing to align on strategy, and advocate for the U.S. perspective based on market dynamics and customer insights.
This role requires strong leadership across internal teams—including Sales, Medical Affairs, Market Access, Patient Advocacy and Corporate Communications—as well as external stakeholders such as advocacy groups, healthcare professionals, and agency partners. The Director will also play a key role in shaping the brand narrative, engaging with key customers, and driving alignment across functions to ensure a successful launch.
The ideal candidate will bring deep experience in biotech/pharma marketing, a strong understanding of launch planning, and a passion for improving patient outcomes. This is a high-visibility role with regular engagement across senior leadership and key decision-makers, offering the opportunity to make a meaningful impact on the success of VOXZOGO and the lives of patients with rare genetic conditions.
Reporting to the U.S. VOXZOGO Marketing Lead, this individual will serve as a strategic driver and cross-functional integrator, ensuring the U.S. market is fully prepared for launch through deep collaboration, insight-driven planning, and operational excellence. The Director will lead go-to-market strategy development, partner closely with Global Marketing to align on strategy, and advocate for the U.S. perspective based on market dynamics and customer insights.
This role requires strong leadership across internal teams—including Sales, Medical Affairs, Market Access, Patient Advocacy and Corporate Communications—as well as external stakeholders such as advocacy groups, healthcare professionals, and agency partners. The Director will also play a key role in shaping the brand narrative, engaging with key customers, and driving alignment across functions to ensure a successful launch.
The ideal candidate will bring deep experience in biotech/pharma marketing, a strong understanding of launch planning, and a passion for improving patient outcomes. This is a high-visibility role with regular engagement across senior leadership and key decision-makers, offering the opportunity to make a meaningful impact on the success of VOXZOGO and the lives of patients with rare genetic conditions.
KEY RESPONSIBILITIES:
- Lead development of U.S. brand positioning and messaging for the HCH indication, ensuring alignment with global strategy and resonance with key stakeholders.
- Collaborate with Global Marketing on launch planning efforts; strongly advocate for and represent U.S. point of view based on strategic market insights.
- Drive strategic planning and execution of U.S. pre-launch and launch activities, including disease education, stakeholder engagement, and field readiness.
- Serve as the U.S. commercial launch lead in cross-functional launch teams; lead strategic discussions and decision-making forums (e.g., launch-readiness reviews)
- Closely collaborate with key functional partners (e.g., Sales, Medical, Access, Corporate Communications) to drive alignment on strategy and key messages.
- Analyze the competitive environment to support launch planning and integrate competitive intelligence into marketing and commercialization strategies.
- Regularly engage with key customers at medical congresses, advisory boards, advocacy events, and other settings.
- Champion the voice of the customer, leveraging insights from HCPs, patients, and advocacy groups to inform strategy and tactics.
- Collaborate with U.S. marketing team members on key activities such as insights-gathering, campaign and tactic development, and field communication.
- Ensure compliance with regulatory and legal standards, partnering with the promotional review team to deliver high-impact, compliant materials.
- Oversee budget planning and vendor management, ensuring efficient resource allocation and high-quality execution across agencies and partners.
- Develop, track, and monitor impact of key brand performance metrics.
MINIMUM REQUIREMENTS
Education:
- Bachelor’s degree in Business, Life Sciences, or related field (MBA strongly preferred)
Experience:
- 10+ years of experience
- Proven track record in in-line brand management and launch planning (global or local)
- Experience across multiple major pharmaceutical markets
Strategic & Operational Expertise:
- Demonstrated ability to develop and execute strategic marketing plans
- Strong analytical skills; comfortable navigating complex and ambiguous environments
- Experience with market access and medical strategy integration
Cross-functional Collaboration:
- Skilled in working with creative agencies, medical/regulatory/legal review teams, and other stakeholders to develop, deploy, and optimize campaigns
- Proven success in matrixed organizations, with ability to influence and align cross-functional teams
Leadership & Communication:
- Exceptional communication skills with ability to craft and deliver a compelling narrative to senior leadership
- Strong sense of accountability, with ability to lead teams, manage competing priorities, and drive decision-making
Personal Attributes:
- Self-starter with high energy, enthusiasm, and a solution-oriented mindset
- Passion for improving patient outcomes and delivering business impact
- Willingness to travel up to 25%
Preferred Requirements:
- Management or strategy consulting experience preferred
- Rare disease experience is a plus
- Prior sales experience is a plus
Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
For additional benefits information, visit: https://careers.biomarin.com/benefits.
- Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.