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Brand Lead Hemophilia France

Location France Workstyle Open to Hybrid
Who We Are

For more than two decades, going our own way has led to countless breakthroughs, bettering the lives of those suffering from rare genetic disease. In 1997 we were founded to make a big difference in small patient populations. Now we seek to make an even greater impact by applying the same science-driven, patient-forward approach that propelled our last 25 years of drug development to larger genetic disorders, as well as genetic subsets of more common conditions. Through our unparalleled expertise in genetics and molecular biology, we will continue to develop targeted therapies that address the root cause of the conditions we seek to treat. Applying our knowledge to make a transformative impact is not just a calling, but an obligation to those who will benefit most. The end goal has always been better lives and now we can reach more.

And the more people we reach, the more our impact can grow. We transform lives through genetic discovery.

Our Culture

Our desire to make a positive impact on our patients extends to our employees and BioMarin is committed to fostering an inclusive environment where every person feels seen, valued, and heard – so employees can thrive in all areas of their lives, in and outside of work. We seek to provide an open, flexible, and friendly work environment to empower people and to provide them with the ability to develop their long-term careers. Ultimately, we want to be an organization where people enjoy coming to work and take pride in our efforts to help patients.

BioMarin’s Commercial organization supports our global sales and marketing efforts around the world. Our global sales force continues to solidify the company’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific. Come join our team and make a meaningful impact on patients’ lives.

Hemophilia Brand Lead - Job Description

BioMarin is the world leader in delivering therapeutics that provide meaningful advances to patients who live with serious and life-threatening rare genetic diseases. We target illnesses that lack effective therapies and affect relatively small numbers of patients. These conditions are often inherited, difficult to diagnose, progressively debilitating and have few treatment options. BioMarin’s continued focus on advancing therapies that are ‘first and best-in-class’ therapeutics make a meaningful impact. Placing the patient at the heart of everything we do, our mission surrounds a focus on bringing time critical new treatments to the market, significantly faster than the industry average.


Reporting directly to the Launch Excellence Lead, this role based in France will be responsible for the national project management of the Haemophilia franchise and will ensure planning, execution, and follow-up of major initiatives to successfully position the Gene Therapy in the haemophilia market.

This role provides a full support to the Launch Excellence Lead in the preparation of the Gene Therapy launch. She/he is responsible for leveraging market research and analytics critical to direct brand strategies and optimizing market development plan and tactics in haemophilia therapeutic area.  

She/he must establish effective working relationships with Key Opinion Leaders.
She/he is also in charge of the development and localization of promotional/educational materials in France and will serve as contact person for maintaining cross-functional relationships among different departments in France and aligning with the EUCAN team.

The role will have high visibility and clear accountability for the launch phase of new product in haemophilia therapeutic area.


  • Execute marketing plans and activities needed in pre-launch phase
  • Propose added value initiatives/projects based on insights collected from the field team and HCPs to make the launch a success
  • Manage interactions with national stakeholders through face to face or advisory boards
  • Support the haemophilia Territory Managers in the implementation of the communication strategy and the development of adapted promotional and educational materials
  • Coordination and validation of local, digital tactics (websites, online tools, webinars)
  • Monitor the product performance
  • Ensure permanent competitive intelligence
  • Support Launch Excellence Lead as point of reference for EUCAN marketing team (Europe region team) and other central functions
  • Acting in compliance within a highly regulated industry and consistent with training, policies, guidelines, and their own best judgment while adhering to all company policies assigned to the Haemophilia Brand Lead position


  • Pharmacy or Biological Sciences degree, with Marketing degree required (MBA or other business degree)
  • Previous background in pharmaceutical/biotech industry in brand or product marketing is required
  • The ideal candidate will have a marketing profile, field experience, and possibly previous experience in haemophilia therapeutic area or knowledge of Rare Disease space
  • Strong experience in project management, supporting sales tactics and communicating marketing plans will be expected
  • Grounded understanding of local pharmaceutical laws


  • Confident in managing multiple priorities and expectations of internal and external stakeholders
  • Proactive, adaptable, and agile approach with strong analytical and problem-solving capabilities
  • Able to demonstrate excellence in project management and effective communication
  • Strong analytical skills with the ability to approach new opportunities in a structured way
  • Insightful and willing to embrace new ideas and concepts in a way that carefully evaluates risk and benefit.
  • Ability to discuss problems and solutions with HCPs
  • A strong worker with a proven ability to work across the company matrix, working with all levels/functions
  • Excellent English verbal and written communication skills


  • Business acumen: keenness and quickness in understanding and dealing with complex situation
  • Curious with an agile learning ability
  • Engaging with the ability to work with multiple different stakeholders
  • Customer-oriented
  • Operationally excellent and uncompromising integrity
  • Organized with systematic approach to prioritization
  • Process orientated to achieve the business objective
  • Strong team spirit


  • You will be working in a high-performing team in a cross-functional manner. The role offers great hands-on-experience from early-planning to value-assessment
  • Inspiring and innovative work environment
  • Flexible work arrangements

NB: This description is not intended to be all inclusive or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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