Marketing Lead, Skeletal Conditions Italy
Location Bergamo, Italy ApplyWho We Are
BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.
Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.
Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we’ve produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.
About Commercial
Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.
MARKETING LEAD, SKELETAL CONDITIONS ITALY
(Hybrid - Closing date 18th of April 2025)
Reporting directly to the Country Lead, Skeletal Conditions Business Unit, the skeletal condition marketing lead will be responsible for developing and executing brand strategies to drive growth by leveraging market research and analytics critical to direct brand strategies and optimizing market development plan and tactics. This role requires a strategic thinker with strong analytical skills, creativity, and the ability to work cross-functionally to achieve business objectives. He/she will be accountable for successful management of projects with an ability to push a project to completion. Responsible for establishing superior working relationships with Key Opinion Leaders.
The role will have high visibility and clear accountability for transformational projects aimed at supporting the goal of allowing broader access to care, in co-ordination with the cross-functional team. The role will represent Italy in the newly established Global Integrated Brand Teams.
Key Responsibilities:
- Develop and implement comprehensive brand strategies and marketing plans to achieve business goals in collaboration with global marketing
- Collaborate with cross-functional teams, including sales, medical affairs and market access to ensure alignment and execution of brand strategies.
- Deliver & ensure consistent branding, positioning, and messaging platforms across Italy
- Develop and execute promotional campaigns, including digital marketing, advertising, and events.
- Play a key role in supporting and leading discussions at brand team meetings regarding initiatives that require cross functional feedback
- Manage the brand's budget, including forecasting, tracking, and reporting on financial performance.
- Monitor and analyse brand performance metrics, providing regular updates and recommendations to the Country Lead
- Active contributor and member of Skeletal BU Integrated Brand Team
- Build and maintain strong relationships with key stakeholders
- Ensure compliance with regulatory requirements and company policies in all brand activities.
Qualifications:
- Bachelor's degree in Marketing, Business, Life Sciences, or a related field;
- 5+ years of experience in brand management in the pharmaceutical industry.
- Strong understanding of the pharmaceutical market, including regulatory and compliance requirements.
- Proven track record of developing and executing successful brand strategies and marketing plans.
- Experience in competitive therapeutic areas and markets
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication and interpersonal skills, with the ability to influence and collaborate effectively.
- Proficiency in digital marketing and social media platforms.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- A passion for improving patient and business outcomes
- Willing and able to travel routinely
Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.