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Global Digital Operations Manager (TEMPORARY)

Location San Rafael, California
BioMarin is the world leader in delivering therapeutics that provide meaningful advances to patients who live with serious and life-threatening rare genetic diseases. We target diseases that lack effective therapies and affect relatively small numbers of patients, many of whom are children. These conditions are often inherited, difficult to diagnose, progressively debilitating and have few, if any, treatment options. BioMarin will continue to focus on advancing therapies that are the first or best of their kind.

BioMarin’s Commercial organization supports our global sales and marketing efforts around the world. Our global sales force continues to solidify the company’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific. Come join our team and make a meaningful impact on patients’ lives.

Duties


BioMarin is the world leader in delivering therapeutics that provide meaningful advances to patients who live with serious and life-threatening rare genetic diseases. We target diseases that lack effective therapies and affect relatively small numbers of patients, many of whom are children. These conditions are often inherited, difficult to diagnose, progressively debilitating and have few, if any, treatment options. BioMarin will continue to focus on advancing therapies that are the first or best of their kind. 



BioMarin’s Commercial organization supports our global sales and marketing efforts around the world. Our global sales force continues to solidify the company’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific. Come join our team and make a meaningful impact on patients’ lives.



Summary


The role has primary responsibility of digital marketing operational processes, including development, implementation and measurement of campaigns. The role will collaborate with cross-functional business units to analyze multi-channel digital marketing campaigns including email, web, mobile and social media. This is a temporary full-time position, with potential to extend into a full-time regular position in Q3. 

Skills


Responsibilities



    • Partner with product marketing to execute and monitor impactful digital marketing campaigns via online channels including email, social media and web interaction

    • Employ digital analytics tools to track and prepare reports on marketing campaign performance across channels, including email, social and web

    • Manage daily email operations: promotional calendar, system testing & troubleshooting, list segmentation, email production, QA and deployment

    • Provide patient/market insights based on social listening activities

    • Supports the ongoing growth of the social listening and reporting program by maintaining our systems, preparing reports and coordinating with external partners.

    • Manage and refine inbound marking integration and lead to sales workflows

    • Coordination with external agencies and partners on the development and execution of digital materials

    • Monitor trends, testing new channels and ideas, surfacing actionable insights and recommendations and helping all key stakeholders understand what is working and why

Education


Experience



    • Pharmaceutical or healthcare industry experience is highly desired

    • Minimum 3 years managing digital marketing campaigns

    • Results-driven with exceptional detail and knowledge around metrics, specifically audience segmentation and ROI analysis

    • Expertise with marketing automation systems such as Marketo, Marketing Cloud, or similar

    • Expertise with generating impactful reports and trends analysis via Google Analytics

  • Driven, accountable, a self-starter, with ability to work under pressure and tight deadlines; multi-task and prioritize projects


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

About our location

San Rafael

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We treat rare diseases, and that gives us rare opportunities. Chris Brodeur, Director, Corporate Compliance
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