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Brand Manager, Japan

Location Tokyo, Japan Workstyle Open to Hybrid
BioMarin is the world leader in delivering therapeutics that provide meaningful advances to patients who live with serious and life-threatening rare genetic diseases. We target diseases that lack effective therapies and affect relatively small numbers of patients, many of whom are children. These conditions are often inherited, difficult to diagnose, progressively debilitating and have few, if any, treatment options. BioMarin will continue to focus on advancing therapies that are the first or best of their kind.

Summary Description

The Brand Manager is a member of Japan Commercial Operations team and acts as the commercial leader of assigned product(s) for BioMarin Japan.

This key role will be focused on driving pre-launch and launch preparations for PALYNZIQ, an innovative treatment of phenylketonuria (PKU).This position will be responsible for strategy and market development and managing implementation of post launch product marketing and brand management for PALYNZIQ. Besides, this key role will work collaboratively with APAC Regional Launch Team & Global Brand Management Team to develop over-arching brand strategies and brand performance management to achieve the agreed goal and business objectives.

The ideal candidate will have competitive launch experience and rare disease marketing experience in Japan. This individual will identify critical business issues and opportunities for growth, collaborate with commercial and cross-functional teams, and help develop and drive strategies and pull through tactics from start to finish to prepare for the successful launch of PALYNZIQ.

Key Responsibilities

  • Develop over-arching brand strategies and tactics to support Palynziq launch
  • Represent Japan Marketing function to closely collaborate with Global & Regional Brand Management Team
  • Lead market development and in-country pre-launch preparations for Palynziq including brand development, annual brand planning, conference management and other key projects as assigned
  • Collaboratively engage with in-country stakeholders including healthcare professionals, patient advocacy groups and patients to ensure integration of their perspectives into local plans
  • Lead development and execution of Digital Channel Strategy to maximize brand value
  • Work closely with key in-country stakeholders including Sales Team to drive execution of local tactics and Medical Team to execute optimal KOL management plan
  • Act as Point of Contacts to manage external agencies (Market Research, Communication, Digital)
  • Ensure full compliance of all interactions and activities in Japan with local regulations, BioMarin’s business guidance, policies and SOPs

Required Experience & Skills

  • Minimum 5 years of marketing related experience in the biotech/pharmaceutical industry (preference from either rare disease or specialty clinical areas) with the emphasis on new product launch experience in Japan.
  • Demonstrated ability to think and communicate strategically & ability to foster a collaborative team environment
  • Proven track record of working cross-functionally with other teams (e.g., medical, market access, sales, etc.) and ability to influence others
  • Strong skills for communication, presentation, problem solving and project management
  • English (business level) & Japanese (native level) speaker required
  • Sales experience preferred
  • Experience of commercial related work in the rare disease, pediatrics, neurology, metabolic space is a plus
  • Ability to travel (on-site work) up to 50% of the time


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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We treat rare diseases, and that gives us rare opportunities. Chris Brodeur, Director, Corporate Compliance
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