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Sr. Manager, Business Systems Analysis - Digital

Location San Rafael, California Workstyle Open to Hybrid
BioMarin is the world leader in delivering therapeutics that provide meaningful advances to patients who live with serious and life-threatening rare genetic diseases. We target diseases that lack effective therapies and affect relatively small numbers of patients, many of whom are children. These conditions are often inherited, difficult to diagnose, progressively debilitating and have few, if any, treatment options. BioMarin will continue to focus on advancing therapies that are the first or best of their kind.

BioMarin’s Commercial organization supports our global sales and marketing efforts around the world. Our global sales force continues to solidify the company’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific. Come join our team and make a meaningful impact on patients’ lives.

The Sr. Manager, Business Systems Analysis - Digital will play a lead role in the definition, execution, and reporting of global digital marketing campaigns and initiatives. This position will partner closely with global and regional Brand Management teams to capture requests for new campaigns, tactics, and capabilities, liaising with our Digital/CRM team to produce and launch multi-channel campaigns and new digital solutions. Our ideal candidate will have the ability to work on multiple projects simultaneously and drive them through to successful completion.

This role will translate business requirements into technical solution designs for CRM/Marketing Automation systems, websites, multi- and omni-channel marketing campaigns and online advertising. This position’s primary objective will be to help the Systems, Business Intelligence and Digital team deliver campaigns that support business strategic goals and innovative solutions that improve operational efficiency.

Responsibilities

Campaign operations

  • Drive the delivery of digital marketing tactics including project intake, process design, development, deployment, and performance reporting
  • Liaise with internal brand leads, external creative agencies, Digital/CRM team and technical development partners to deliver various digital operations projects within SLAs
  • Provide support in analytics solution design, performing ad hoc analytics as needed to support priority projects

Develop and deliver new capabilities

  • Analyze new requests to deliver solutions focused on establishing and improving business processes that improve efficiency, quality and enable automation
  • Define project scope and deliverables to support marketing goals in collaboration with brand and senior management stakeholders
  • Develop and manage project timelines
  • Monitor project progress by tracking work activity using JIRA; resolve problems, publish status reports, and recommend next steps

Relationship management

  • Serve as a cross-channel digital operations expert, proactively sharing systems capabilities, enterprise standards and best practices to educate stakeholders and improve operational efficiency
  • Build relationships with key stakeholders across marketing, field, data privacy and compliance to understand business objectives, priorities, and strategies to enable smooth execution of the projects

Requirements:

  • Bachelor's degree or equivalent
  • 5+ years of experience in a digital operations or equivalent role managing digital marketing campaigns, including requirements gathering, technical build, QA, and deployment of multi-channel campaigns
  • 3+ years of experience in the biotech or pharmaceutical industry (preferred)
  • Excellent project management, communication and analytical skills are essential
  • Experience with the following applications and resources desired: Marketo, Salesforce Marketing Cloud, Salesforce Sales/Service Cloud, Google Analytics, Google Ads and Facebook Business Manager
  • Experience transcribing business requirements, creating project plans, technical specifications and managing technical projects

Skills and Proficiencies

  • Project Management
  • Digital Campaign Management
  • Digital Marketing
  • Social listening
  • Business Analysis
  • Systems Documentation
  • Project Management
  • Agile Methodologies
  • Communication
  • Teamwork
  • Process Improvement
  • Marketing automation tools (Marketo, Marketing Cloud, etc.)
  • Marketing & analytics tools (Google Analytics, PowerBI, etc.)
  • Social, search and display advertising
  • Big Picture Thinking
  • Work Well Under Pressure
  • Problem Solving
  • Critical Thinking
  • Relationship Building
PLEASE NOTE: Absent a Medical or Religious reason that prohibits vaccinations, all our incoming employees must be vaccinated for COVID-19.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

About our location

San Rafael

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We treat rare diseases, and that gives us rare opportunities. Chris Brodeur, Director, Corporate Compliance
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